After hearing President Obama’s press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the administration fix and improve our government’s healthcare exchange.
The Matter Worldwide Network invites you to take action and join us and our all-star panel of digital design, user experience, and technology thought-leaders who will share their insights and ideas on how - together - we can improve the https://www.healthcare.gov digital experience for 48 million uninsured Americans.
From the communications to uninsured and the public and media, to the navigation and functionality and information privacy, our panelist will share opinions, past experiences and ideas on how to create an exchange that acts as objective and caring guide who will aide 48 million people find affordable healthcare in their state.
Join Panel Moderator, Joanna Peña-Bickley Chief Creative of Matter and our expert panel, Thursday, November 7, 2013 at 1PM EST via a Public Google Hangout to join in on the conversation.
R.S.V.P. At: https://plus.google.com/u/1/events/ccds9ppipkkc2rhk03lfei982ng
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After hearing the President’s press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the the administration fix and improve our government’s healthcare exchange.
Matter would like you to to participate as one of it’s all star panel of digital design, user experience and technology thought-leaders who can participate in an open forum / panel (User Experience Lab) via a Live google Hangout.
On Monday, 10/28 at 3:30PM, Chief Creative and Brand Innovator Joanna Pena-Bickley and Creative Director and Product Designer, Christopher-Ian Reichel will brief you on what we know today:
- the primary objective that https://www.healthcare.gov must meet
- # of anticipated unisured visitors
- Demographics of potential visitors
- emotional state if users
- use cases / path to purchase
- business rules & system requirements
- Obstacles that exist today we must overcome
Then on Thursday, November 7, 2013 we will invite you and or your team to share our ideas with the world via a Public Google Hangout.
We still believe that a good idea or solution can come from anywhere. As a network whose mantra is ‘action is eloquence’ we are making it our civic duty to help millions of americans get access to the healthcare they need under the Affordable Care Act.
We invite you to join us help move past the politics and technology snafu to give the Obama administration solutions that they can use. Are you in? If so, Let us me know by visiting https://plus.google.com/u/0/events/celhe29p0c7iougq2hekne43jnk?authkey=CP-F5vDP0OOERw.
While the subject matter may have been dark, the audience was huge — and smart brands couldn’t resist trying real-time marketing tie-ins with the Breaking Bad series finale on Sunday.
SPOILER ALERT: If you have not seen the last episode (with the 10 million other viewers - stop reading watch it and come back)
2 of our favs were from JC Penny & Coors
What were your favorite Breaking Bad tie ins via social media??
Netflix has produced Spoiler Foiler, an app that allows fans to block certain key words from appearing in their feed, preventing them from ruining the last season of Breaking Bad — if you did not see the finale live.
Zappos, one of the world’s most revered customer experience companies, has created a loyal customer base in part by training, nurturing, and rewarding its employees.
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Building on the mobile moments trend - SnapChat, the image-sharing network now seeing 350 million messages daily. This growth is an increase from 200 million messages in June. The network is also reportedly looking at how to monetize messages with initial plans including in-app purchases, according to chief executive and founder Evan Spiegel. Spiegel has also admitted to speaking with Mark Zuckerberg, though the reasons behind their conversation are as yet unknown. Watch this space.
KLM’s Fund-A-Flight is a brilliant crowdsourced platform where KLMʼs Flying Blue users can donate their spare airmiles to a person or cause of their choice. Give your spare airmiles a better destination.
Capture a sunset in Central Park, a sun rise over Brooklyn? the anti-hipster movement on the lower east side? NYC GOV is running the #LoveNYC Instagram Photo Contest. Now you can help promote NYC with your photos. Here is their latest update:
Update on the #LoveNYC Instagram Photo Contest:
Public voting on Facebook has been rescheduled for Monday, September 9th. Please check back then at facebook.com/nycgov to vote for your favorite #LoveNYC photo. Thank you for your participation!
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