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Join Us At ReThink 2014

The best ideas are the simplest ones. Yet, it takes a village to create the kind of big idea that leads to success. Join 2,500 marketers like you for #ARFReThink14.

Take a break from agency cubicle and get behind the ideas to get to the magic of analytics, analysis and insights that inspired the most successful advertising this past year. Register today at: http://bit.ly/1dUpNwJ

Norton’s Enjoy Your Privacy

This site is a breathe of fresh brilliance. Built in HTML5 with a proprietary Copper framework, Enjoy Your Privacy is an interactive second-screen experience that gives users a view of might happen if their device is unprotected.  As if that weren’t enough, this experience takes us on an incredibly realistic and voyueristic journey inviting us to snoop our way through the characters’ deepest, darkest secrets.

A guilty pleasure not to be missed! Check out the site at: http://www.enjoyyourprivacy.com/

Warby-Parker: Daily Annual Report
The Annual Report convention is to create a comprehensive, yet thoroughly boring catalog of corporate activity and financial data printed once a year. This tome usually takes the form of a fancy, multi-page brochure. Snoozers. Warby-Parker, the dashing modern purveyors of eyewear are doing something truly disruptive: an annual report that unfolds every day of the year. Online. Smart.

Warby-Parker: Daily Annual Report

The Annual Report convention is to create a comprehensive, yet thoroughly boring catalog of corporate activity and financial data printed once a year. This tome usually takes the form of a fancy, multi-page brochure. Snoozers. Warby-Parker, the dashing modern purveyors of eyewear are doing something truly disruptive: an annual report that unfolds every day of the year. Online. Smart.

HBO unleashes social media blitz for “Girls” Season 3 

HBO is engaging the extensive online fan base of “Girls” by launching a Snapchat account that shares sneak peeks throughout the season and an Instagram video series that features star Lena Dunham opining about topics through her character’s eyes. The network also is having a cast member live-tweet each episode this season, starting with Episode 3, to drive conversation on Twitter.

Although Snapchat content is fleeting — at most, the snaps are public through Snapchat Stories for as long as 24 hours — HBO is giving footage and images from the snaps a longer shelf live by turning them into GIFs, and posting archived versions on other platforms.

During the season, HBO will share sneak peeks of episodes.  Brilliant!

Sharalike makes it easy to organize your photos and videos from multiple sources, and share your favorite moments in beautiful HTML slideshows. We automatically group together duplicates and similar images and intelligently select the best ones. Then, you can instantly turn your photos, videos and music into slideshows for sharing with friends and family. Sharalike empowers you to do in seconds what other tools require minutes or hours to accomplish.
Sign up here

Sharalike makes it easy to organize your photos and videos from multiple sources, and share your favorite moments in beautiful HTML slideshows. We automatically group together duplicates and similar images and intelligently select the best ones. Then, you can instantly turn your photos, videos and music into slideshows for sharing with friends and family. Sharalike empowers you to do in seconds what other tools require minutes or hours to accomplish.

Sign up here

Branded Google+ ‘Helpouts’
Recently, the network launched ‘Helpouts’, which allows individuals, as well as branded partners, to offer live video help to consumers. Some of the brands that will sign on are  Weight Watchers, who will offer free diet advice, while Sephora will charge $15 for 15-30 minute personal beauty sessions. Three other partners are One Medical, Redbeacon and Rosetta Stone, though we may expect to see more in future.

Ben & Jerry’s reacts to legal pot


Last week Ben & Jerry’s produced a piece of real-time content after recreational marijuana became legal in Colorado. As of yesterday, It’s received almost 10,000 RTs and over 5,000 favorites.

Old Spice is back at it again.  

With all of the Pre-game spots this one forces you to hit rewind on the DVR as it exposes a brilliant actionable insight.  

Insight: Helicopter mothers (you know who you are!) get a little creepy when their sons start dating. Its a timeless truth.  

Much has been said and complained about by woman’s advocates  who state that the spot doesn’t reflect the “cool” millennial helicopter moms of this generation.  I would disagree.  No matter how cool, thin and hip you think you are - You sons don’t see you that way and you look creepy when hovering over their texts and transitioning from play dates to kissing dates.

Moms are a creepy - That truth is what makes this spot a brilliant work of art.

This one is on our Beta List.  Shoptagr is a sophisticated shopping tool which allows online shoppers to price-track items across their favorite retailers right down to their preferred size and color and get notified via email, text message and/or push notification once the price is right.
Shoptagr works through a browser bookmarklet/extension, which can be clicked while browsing the inventory of thousands of online retailers including Asos, Net-A-Porter, Topshop and Amazon. It’s simple to keep track of all wanted items in one convenient place.
Sign up here

This one is on our Beta List.  Shoptagr is a sophisticated shopping tool which allows online shoppers to price-track items across their favorite retailers right down to their preferred size and color and get notified via email, text message and/or push notification once the price is right.

Shoptagr works through a browser bookmarklet/extension, which can be clicked while browsing the inventory of thousands of online retailers including Asos, Net-A-Porter, Topshop and Amazon. It’s simple to keep track of all wanted items in one convenient place.

Sign up here

Social media marketing: what’s most important for 2014
Twitter to become more important than Facebook. In the US, and among teens, FB has peaked. Teens and customer service departments alike have reasons to prefer Twitter.
Google+ to keep growing in popularity. Its social network is becoming an integral part of search engine optimization. 
Visual content will become integral to marketing. The success of mage-sharing networks such as Pinterest, Tumblr, Vine, Instagram, Snapchat and YouTube show the extent of consumer preference for visual content over text.
Micro videos will surpass conventional ones. Vine, with its 6-second marketing opportunites, is an example of  short videos impact. Instagram too is featuring 3-15 second videos. Short video will be viewed on smartphones and tablets.
User-generated content will keep growing. Urban Outfitters, for example, uses customer-created snapshots to create a gallery linked to pages for purchasing each customer-illustrated outfit. 
(via Top 5 Social Media Marketing Trends Of 2014 - Business 2 Community)

Social media marketing: what’s most important for 2014

Twitter to become more important than Facebook. In the US, and among teens, FB has peaked. Teens and customer service departments alike have reasons to prefer Twitter.

Google+ to keep growing in popularity. Its social network is becoming an integral part of search engine optimization. 

Visual content will become integral to marketing. The success of mage-sharing networks such as Pinterest, Tumblr, Vine, Instagram, Snapchat and YouTube show the extent of consumer preference for visual content over text.

Micro videos will surpass conventional ones. Vine, with its 6-second marketing opportunites, is an example of  short videos impact. Instagram too is featuring 3-15 second videos. Short video will be viewed on smartphones and tablets.

User-generated content will keep growing. Urban Outfitters, for example, uses customer-created snapshots to create a gallery linked to pages for purchasing each customer-illustrated outfit. 

(via Top 5 Social Media Marketing Trends Of 2014 - Business 2 Community)

(via ibmsocialbiz)

Re-imagining HealthCare.gov

Panel Moderator and Chief Creative, Joanna Peña-Bickley hosted a live public discussion with our expert panel of Healthcare user experience, design and tech thought-leaders: Ray DeLaPenaLiz BaconPeter Jones, PhDChristopher-Ian ReichelJayant “Jay” Pichamuthu as they share insights, intelligence and solutions that will improves the customer experience for 48 million uninsured Americans on the nation’s health care exchanges.

#ACAWebsite: Re-imagining the Affordable Care Acts’s Insurance Exchange

After hearing President Obama’s press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the administration fix and improve our government’s healthcare exchange.

The Matter Worldwide Network invites you to take action and join us and our all-star panel of digital design, user experience, and technology thought-leaders who will share their insights and ideas on how - together - we can improve the https://www.healthcare.gov digital experience for 48 million uninsured Americans.

From the communications to uninsured and the public and media, to the navigation and functionality and information privacy, our panelist will share opinions, past experiences and ideas on how to create an exchange that acts as objective and caring guide who will aide 48 million people find affordable healthcare in their state.

Join Panel Moderator, Joanna Peña-Bickley Chief Creative of Matter and our expert panel, Thursday, November 7, 2013 at 1PM EST via a Public Google Hangout to join in on the conversation.

R.S.V.P. Athttps://plus.google.com/u/1/events/ccds9ppipkkc2rhk03lfei982ng

Research & Information Sources:

Video & News Coverage:

United For Solutions: Re-imagining the Affordable Care Acts’ Insurance Exchange.

After hearing the President’s press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the the administration fix and improve our government’s healthcare exchange. 

Matter would like you to to participate as one of it’s all star panel of digital design, user experience and technology thought-leaders who can participate in an open forum / panel (User Experience Lab) via a Live google Hangout.

On Monday, 10/28 at 3:30PM, Chief Creative and Brand Innovator Joanna Pena-Bickley and Creative Director and Product Designer, Christopher-Ian Reichel will brief you on what we know today:  

  • the primary objective that https://www.healthcare.gov must meet
  • # of anticipated unisured visitors
  • Demographics of potential visitors
  • emotional state if users
  • use cases / path to purchase
  • business rules & system requirements
  • Obstacles that exist today we must overcome

Then on Thursday, November 7, 2013  we will invite you and or your team to share our ideas with the world via a Public Google Hangout. 

We still believe that a good idea or solution can come from anywhere. As a network whose mantra is ‘action is eloquence’  we are making it our civic duty to help millions of americans get access to the healthcare they need under the Affordable Care Act.

We invite you to join us help move past the politics and technology snafu to give the Obama administration solutions that they can use.  Are you in?  If so, Let us me know by visiting https://plus.google.com/u/0/events/celhe29p0c7iougq2hekne43jnk?authkey=CP-F5vDP0OOERw.